Edmonton, Canada
If their own domain is still in the “building authority” phase in a competitive market, that tells you they’re not yet a dominant player themselves. That’s not automatically a deal breaker, but it does mean you’re betting on a team that’s still proving they can push a site to the front of the pack, not one that’s already done it for their own brand at scale. Do they practice what they preach? Right now, it looks like they understand the long game of SEO and are laying groundwork, but you don’t have clear proof of breakout results on their own turf yet. I’d consider hiring them if you’re okay being an earlier success story and their pricing reflects that, but if you want an agency that’s already clearly winning organic visibility for itself in a tough market, I’d keep them in the “maybe” column and compare them against a couple of more established options.
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